BECAUSE started long before the first T-shirt was ever made.

I grew up in Italy with the feeling that I wanted to do more than just one thing. Even as a kid, I was always curious, always thinking about what I could create next. I didn't know exactly where that would take me, but I knew I wanted to build something of my own one day.

For years, I worked behind a bar in Italy. Then, almost by accident, I found myself working in fashion showrooms. What started as just another job quickly became a passion. I learned about clothing, product, style and, most importantly, how what you wear can change the way you carry yourself.

That experience stayed with me.

Years later, I left Italy and moved to Los Angeles, starting over in a new country, with a different language and a completely different life.

I built Sugo Italiano, my Italian food truck, from the ground up.

Along the way, I also wrote and published a book:

Desde Cero (Frome Zero) Believe. Fall. Create. , another personal project that started simply as an idea and became something real.

Different projects, different paths, but always the same instinct: to create, to build, and to keep moving forward.

And through all of it, I never forgot those years in fashion. The idea of creating my own clothing brand was always somewhere in the back of my mind.

Eventually, I stopped thinking about doing it someday and decided to actually do it.

That is how BECAUSE began.

Not because I followed a perfect plan. Not because fashion was the obvious next step. But because some ideas stay with you until you finally give them a chance.

BECAUSE was an idea. Now, it’s real.